“The Bottom of the Pyramid belongs at the top of the reading list for business
people, academics, and experts pursuing the elusive goal of sustainable growth in
the developing world. C. K. Prahalad writes with uncommon insight about
consumer needs in poor societies and opportunities for the private sector to serve
important public purposes while enhancing its own bottom line. If you are
looking for fresh thinking about emerging markets, your search is ended. This is
the book for you.”
Enjoy the book,
